A branding lesson un-learned---from Nick at Nite

I remember when Nick at Nite was all about classic, safe TV. It prided itself on being unrealistic but sweet—-an often black and white safe haven from the stresses of reality.

And, I must say that its branding and slogans, etc. was really genius. Cause it got even kids interested in often corny b&w TV. Cause Nick at Nite had a way (with it’s fun adverts and branding) of making those shows seem cool. I was able to watch shows on Nick at Nite that I’m not even interested in seeing now. And, that was the genius of the old channel. It was as though just being on Nick at Nite made the show better! That’s why it’s sad that they didn’t stick with what they were founded for.