Saturday, August 4, 2012

A lesson in branding from "TV Land"

I get it now. I now know why TV Land felt compelled to change their logo—-it was because the old one looked to much like the one for the TV Guide Network. So, that being the case, if that was why the change occurred, then good move, TV Land; very sharp thinking!


BEFORE:

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AFTER:

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Also, I know people complain about the loss of old programs on your line-up, but I now understand that you are just trying to brand yourself. And, I have to admit that I respect that, especially given the current state of network TV when it comes to sitcoms. TV Land brand sitcoms are charmingly old-fashioned (using a studio-audience and the 3-camera technique) in their execution while also being refreshingly current. So, thank you! I am glad you are branding yourself as a sitcom-centered channel! We don’t get enough of that on other stations! Keep the laughs coming!

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