A lesson in branding from "TV Land"

I get it now. I now know why TV Land felt compelled to change their logo—-it was because the old one looked to much like the one for the TV Guide Network. So, that being the case, if that was why the change occurred, then good move, TV Land; very sharp thinking!

BEFORE:

AFTER:

Also, I know people complain about the loss of old programs on your line-up, but I now understand that you are just trying to brand yourself. And, I have to admit that I respect that, especially given the current state of network TV when it comes to sitcoms. TV Land brand sitcoms are charmingly old-fashioned (using a studio-audience and the 3-camera technique) in their execution while also being refreshingly current. So, thank you! I am glad you are branding yourself as a sitcom-centered channel! We don’t get enough of that on other stations! Keep the laughs coming!

Turner Classic Movies---branding

I never thought I’d fall for branding…maybe I have, maybe I haven’t. But, take it from me, film lovers, Turner Classic Movies: TCMmakes movies better! They’re better, just by being on that channel! ♥ TCM makes me love them more, and they are doing our society a favor, by making fans out  of people who may never have been interested—-people who otherwise no nothing of their history.

TCM understands  the importance of our film heritage.

A branding lesson un-learned---from Nick at Nite

I remember when Nick at Nite was all about classic, safe TV. It prided itself on being unrealistic but sweet—-an often black and white safe haven from the stresses of reality.

And, I must say that its branding and slogans, etc. was really genius. Cause it got even kids interested in often corny b&w TV. Cause Nick at Nite had a way (with it’s fun adverts and branding) of making those shows seem cool. I was able to watch shows on Nick at Nite that I’m not even interested in seeing now. And, that was the genius of the old channel. It was as though just being on Nick at Nite made the show better! That’s why it’s sad that they didn’t stick with what they were founded for.

The charm of the TCM brand

I’m not sure why… but I really don’t like watching black and white movies online (on Netflix, I only want to watch color!) but take those same films and put them on Turner Classic Movies: TCM, and I’ll probably enjoy them immensely. Sometimes, I’m just ridiculous!